They have taken over the television networks. I mention the news, because they have bought out nearly all the ad slots.
I wouldn't have noticed this because of the way the commercials are constructed. They lull you into a hypnotstate with filtered lenses and movie-like production. Happy families skipping through fields, and basking in sun drenched beaches as those pesky side-effects float in one ear and out the other. Subliminal seduction.
The news is the perfect place for a pharmaceutical company to adverise. It is dominated by negative and disgusting events. What better place to insert dream inducing reminders to consult your physician?
An interesting take on the medical/pharmaceutical industry and a very American one. In the Uk at least, not sure about the rest of Europe, Pharmaceurtical advertising, beyond that for over the counter painkillers of cold cures really doesnt exist.
ReplyDeleteWe still suffer from the same Big Pharma lobbying syndrome though. Companies using patient support groups to push their newest products, lobbying government agencies to approve their latest creation and then charging the "Customer" being it the insurance companies, private individuals or public health bodies through the nose for them.
To paraphrase Dr Cox "Your drug is just so damn you good went ahead and put a 600% markup on it."